- Revise Your Content. Think about the keywords your customer may type in when looking for a website like yours and ensure these keywords feature regularly within your content (particularly in titles and sub-headings).
- Add New Content. Search engines love websites with frequently updated content. Adding a blog to your website that you can post to yourself is by far the easiest way to achieve this. You can either setup your blog on a separate page, or integrate your blog's content into your existing site.
- Google Maps. Did you know you can advertise your business for free on Google Maps? Visit Google's Local Business Centre to either add your business to their listings or update the existing listing they have for your business.
- E-mail Marketing. Keep in touch with your existing customers by sending out a newsletter to let them know about new products or changes to your business. This will remind them that you still exist and may result in repeat business. It's important not to SPAM though - you should only send these to existing customers who have not opted out to receive this kind of marketing. It's also best not to send them too often (i.e. more than once a week) and make sure you have something worthwhile to say!
- PPC Advertising. Setup sponsored links on search engines such as Google to drive targeted traffic to your website, and only pay when someone clicks on your advert!
- Facebook Fan Pages. Did you know you can setup a page for your business on Facebook for free? People can then become a 'fan' of your business and will receive notifications when you post news/messages/photos on your wall.
- Twitter. You may want to consider setting up a twitter account for your business too and inviting your customers to follow you. Be sure to post interesting tweets relevant to your business/industry and not simply pimp your services every 5 minutes!
- Offline Advertising. It's important to remember there's more to marketing than the Internet! Make sure you plaster your website address wherever you can - on your business cards, leaflets, on the side of your vehicles, your business premises and any print advertising you do.
- Word of Mouth. Ask your existing customers to recommend you to others and offer an incentive to reward those referrals that lead to new business.
- Write a Testimonial for JAH Web Development. If you've used our services and are happy with the results, you can write a short testimonial for our website and we will link back to yours in return!
If you have any questions regarding anything above, or would like more detailed advice in a particular area, please get in touch.
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12 comments:
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