JAH Web Development Blog

Wednesday, 31 March 2010

Get Google Analytics Intelligent Reports Direct To Your Inbox

As the majority of our clients are already aware, keeping an eye on your Google Analytics is crucial when measuring the Return On Investment (ROI) for your marketing efforts. However, when we're very busy, remembering to login and check our data can be difficult.

Luckily, Google have introduced an alert mechanism so you can be notified by e-mail whenever anything of interest happens on your website. To setup these alerts, login to your Google Analytics account and follow the instructions below:
  • Click 'View report' to view your statistics
  • Click 'Intelligence' on the left hand menu
  • Click 'Create a Custom Alert' on the right hand side
  • Name your alert and tick the box 'Email me when this alert is triggered'
  • Specify the type of alert you would like to be notified about...
For example, we have an alert setup over a weekly period that tells us when the number of visits increases by more than 50% compared to the previous week.

If you're struggling for ideas, click on 'Intelligence' in the grey box under 'My Customizations'. Now click on 'Alert Templates' - there you will find a list of useful alerts for which you can copy to your custom alerts, tweak and then setup e-mail notifications.

Did you know you can also receive scheduled updates to any of your Google Analytics reports via e-mail? For example, if you want to receive an up-to-date copy of your dashboard each week, just click on the 'Email' button in the grey bar at the very top of your dashboard, and then click on the 'Schedule' tab to configure your e-mail reporting.

We hope you find this information useful. If you have any trouble setting this up you could follow JAH Web Development on twitter and ask us a question there. Happy analysing!

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